Curation, done right.
Proof from live campaigns, announcements from the partners we build with, and hard opinions on where programmatic curation is heading. Everything here comes from the team behind Victoria and Elcano Lens — no theory we haven't shipped.
Victoria AI Drives CPA Efficiency for a Leading Automotive Brand
Prospecting-only, strict CPA goals, no retargeting. Elcano Lens plus Victoria optimizations delivered a CPA 46.5% more efficient than the campaign's target.
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How Elcano Boosted ROAS & CTR for a National Fundraising Campaign
With SmartMedia Technologies, a national animal-health nonprofit hit 1.5x blended ROAS, a 30% ROAS lift on curated deals, and a 110% CTR lift.
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Elcano and ZoomInfo Partner to Bring B2B Data Activation Upstream
ZoomInfo's B2B intelligence — 500M+ profiles, real-time intent across 4,500 topics — now activates in the supply chain before impressions reach the DSP.
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Elcano, Raptive & Index Exchange Launch Raptive Unison
A publisher-first product putting Raptive's verified creator audiences — 226M+ visitors across 6,200+ properties — into programmatic and CTV.
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Curation Is Not a Buzzword (Unless You're Doing It Wrong)
The market is full of "false curation" — inflated margins dressed up as strategy. Real curation introduces value-driving assets into the supply chain, guided by people.
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Curation Isn't Static: Why Optimization Is the Key
A deal ID is a starting line, not a finish line. Curation is a living strategy — continuous optimization across the whole campaign lifecycle, machine-driven and human-guided.
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Does Curation Really Benefit the Publisher?
Done right, curation lets publishers unlock full inventory value, activate first-party data, and command premium pricing — but only with a real seat at the table.
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99% Call Curation Important — Only 21% Execute It Effectively
A TripleLift study of 223 advertisers exposes a wide gap between what buyers believe about curation and what they can actually measure. Here's how to close it.
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