Victoria is Elcano's flagship AI agent — an intelligence layer designed for curated media that transforms campaign data into actionable recommendations: faster decisions, improved performance, and greater operational efficiency. Named after the ship that completed the first circumnavigation under Juan Sebastián Elcano, Victoria helps teams navigate complexity with precision and confidence.
From upper-funnel awareness to lower-funnel performance campaigns, Victoria is trained to deliver meaningful outcomes for advertising teams — regardless of the goals.
Petabytes of data can now be queried and analyzed in a matter of seconds — increasing the efficiency and output of trading teams, analysts, and more.
Victoria is compliant with all US and international AI legislation, including the EU AI Act of 2025.
Victoria enables instant integration of new data sets and platforms. Compatible with all leading LLMs and databases, and supports custom models.
Enabled by standardized MCP connectors, Victoria's modular design delivers rapid adaptation and flexibility, and is compatible with all leading LLMs — so the agent evolves as the model landscape does, without a rebuild.
And Elcano's AI is deployable within your owned-and-operated platform seats to unlock superior performance and efficiencies — curation technology that runs where your buying already happens.
A wholistic definition of "premium" has long eluded the programmatic industry — and simply excluding made-for-advertising properties is no longer enough. Elcano has trained our AI model to categorize web properties on a clear set of criteria.
The "best of the best" available programmatically — trusted publishers, major media networks, and highly respected, recognizable independent brands.
Web properties that are acceptable in programmatic, but not considered elite. Functional but unremarkable.
Suspicious web properties that are primarily built for monetization — compromised user experience or excessively outdated design.
Victoria is guided by expert supply-side traders who supervise, validate, and implement decisioning.
Victoria is enabled with Elcano Lens — our proprietary solution designed to define and isolate premium, contextually-focused inventory.
Victoria leverages API data feeds to monitor deals around the clock and triggers automated notifications when required.
When a leading automotive brand set aggressive CPA goals for a prospecting campaign, Elcano deployed Elcano Lens to identify and activate premium inventory while Victoria provided AI-driven optimizations to refine supply and maximize outcomes.
The result: a CPA 46.5% more efficient than the campaign goal — the power of supply-side, AI-driven optimization delivering both efficiency and performance at scale.
We're excited to explore new horizons together. Tell us what you're optimizing toward and we'll show you what Victoria can do.