Curation Enablement. Performance, Optimized.
As pioneers in supply-side curation, we're redefining the digital media landscape by helping our partners not only navigate the ecosystem, but lead it.
What supply-side curation is.
Curation is the practice of selecting, packaging, and optimizing inventory with targeting data from the supply-side (SSPs, publishers, or intermediaries) to make it more targeted, efficient, and valuable for buyers.
Done well, it transforms programmatic advertising from a fragmented, open marketplace into a more intelligent and structured ecosystem: enhancing outcomes for buyers, empowering publishers with greater control, and unlocking new monetization opportunities for data partners and platforms.
We own the execution, end-to-end.
Elcano handles deal strategy, activation, and optimization end-to-end, so your team can focus on what matters most: driving results and growing your business.
Curation tailored to your role in the ecosystem:
- Curated Deal Development: Intelligent deal packaging powered by performance, context, or first-party data.
- Deal Management: From setup to monitoring, our team ensures flawless execution.
- Reporting and Optimization: Actionable insights, recommendations, and ongoing performance tuning.
- Platform Agnostic: Elcano's technology works seamlessly across SSPs, DSPs, data platforms, and more.
Why buyers curate from the supply side.
Curated deals reduce noise and inefficiency in the open exchange, so buyers receive access to more relevant impressions with less waste.
Optimize campaigns from the supply side, allocating spend to higher-performing data-and-inventory combinations faster. A simpler, shorter supply chain means lower tech fees, increased transparency, and improved auction dynamics.
Through curated deal IDs, advertisers gain more control over inventory selection, data layers, and pricing structures, enabling custom strategies aligned to specific KPIs, brand safety requirements, or ethical considerations.
Curated deals are DSP-agnostic by nature and transacted via a deal ID. Offloading deal generation, deal mapping, and optimization to a curation partner reduces manual overhead and frees teams to focus on higher-value initiatives.
Ensure media spend is not misallocated across made-for-advertising properties or websites that could compromise your brand's message.
Curation opens the door to new data partnerships, premium publishers, and emerging formats, without requiring custom integrations or platform commitments, giving buyers flexible access to innovation at scale.
Intelligence at the source, optimized performance throughout.
Two proprietary solutions power our curation: one to identify and activate premium inventory, one to keep refining supply in flight.
Lens combines advanced contextual intelligence with quality scoring to identify and activate premium programmatic inventory, so curated deals start from supply that is genuinely worth buying.
Victoria is Elcano's AI agent, providing AI-driven optimizations that refine supply and maximize outcomes: the intelligence layer that keeps curated deals improving throughout the flight.
Explore Victoria →Proven on live campaigns.
Activate across the channels where your audience is most engaged.
Elcano's strategic partnerships with industry-leading SSPs provide access to a variety of inventory sources to align with campaign goals.
Marketplaces designed to align with campaign goals.
Activate within Curated Marketplaces built around your objectives, from tentpole moments to always-on performance.
Curated deals designed to reach audiences during critical shopping seasons: holidays, sporting events, back-to-school, and more.
Reach audiences during live sports moments across programmatic channels, including CTV.
Elcano helps political advertisers navigate the complexities of programmatic advertising with pre-approved inventory sources.
Contextually-aligned deals filled with premium inventory that aligns with your content, including travel, family, entertainment, and more.
Designed to reach people who are in-market for a new or used car while they are engaging with automotive content.
Designed to be geared toward campaign-specific KPIs, including VCR and CTR.
Connect with people as they consume their favorite lifestyle content, from music festivals to fashion to nightlife.
From alignment to optimization, in five steps.
Demand and supply-side activation teams align on targeting goals, campaign KPIs, and set-up requirements.
Audiences are packaged with premium curated supply across key programmatic channels: CTV, display and OLV, native, and programmatic audio.
Curated deals are delivered to demand-side activation teams, with a recommended kick-off call to confirm campaign set-up requirements and alignment.
Demand-side activation teams begin buying against curated deals.
Supply-side optimizations are implemented throughout the flight.
Demand and supply-side activation teams align on targeting goals, campaign KPIs, and set-up requirements.
Audiences are packaged with premium curated supply across key programmatic channels: CTV, display and OLV, native, and programmatic audio.
Curated deals are delivered to demand-side activation teams, with a recommended kick-off call to confirm campaign set-up requirements and alignment.
Demand-side activation teams begin buying against curated deals.
Supply-side optimizations are implemented throughout the flight.
Ready to push boundaries with Elcano?
We're excited to explore new horizons together. Tell us your campaign goals and we'll align on the curated deals to get there.
- End-to-end execution: deal strategy, activation, and optimization.
- DSP-agnostic curated deals, transacted via a deal ID.
- MFA-free, brand-safe inventory.
- Supply-side optimizations implemented throughout the flight.