As a leading nonprofit in animal health research, the foundation needed a solution that could deliver meaningful performance across programmatic display while maintaining brand alignment, efficiency, and scale.
Elcano's curated deals offered a scalable way to activate premium inventory tailored to the campaign's philanthropic goals.
The Challenge
The campaign aimed to address performance inconsistencies associated with open marketplace inventory.
The campaign faced challenges related to:
- Viewability
- Inventory quality
- Audience match rates
The Solution
Elcano delivered curated deals that were designed to surpass client goals.
Supply-side data application: isolated contextually-focused, premium inventory to align with the target audience.
Optimized performance: optimization technology refined bid requests to ensure performance-driving combinations of data and inventory.
The Results
Elcano's curated deals delivered superior results, highlighting the power and effectiveness of supply-side curation in driving campaign performance.