By aligning with Elcano and leveraging the infrastructure and sell-side decisioning capabilities of Index Marketplaces, Raptive is introducing a publisher-first curation model powered by AI-driven optimization. This collaboration demonstrates how curated deals can be transparent, performance-driven, and built to return greater value to both publishers and advertisers. Index Marketplaces and its data vendor ecosystem enable curators like Elcano to enrich inventory with high-quality data signals while ensuring efficiency and transparency across the supply path.
Raptive's creator network, the most valuable in digital media, reaches over 226 million unique visitors across 6,200+ properties. Using real IP-level data sourced from within its first-party framework, Raptive powers future-ready targeting that safeguards privacy while providing deterministic reach for advertisers.
This innovative offering is powered by Victoria, Elcano's proprietary AI optimization engine. Victoria ingests log-level performance data to evaluate supply-side patterns and signals before bid requests are passed downstream, removing low-value impressions and amplifying high-performing combinations. This ensures advertisers access only premium, performance-aligned data and inventory while publishers and partners like Raptive capture greater value from their audiences. Guided by expert human oversight, Victoria drives efficiency, measurable outcomes, and empowers partners to take greater ownership of their own curation strategies within leading platforms like Index Exchange.
About Raptive
Raptive is a new kind of media company built for content creators and home to one of the largest and most diverse audiences on the internet. Raptive combines the world's largest ad management platform with comprehensive monetization and audience support, enabling creators to turn their passions and talents into thriving independent companies and enduring brands. This creator-first model has paid creators $3.6 billion to date. Raptive is a top-10 online media property globally and #1 in Food, Family, and Lifestyle.
About Index Exchange
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We're a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world's largest brands to ensure a quality experience for consumers. To learn more, visit www.indexexchange.com or follow us on LinkedIn.